Developing Quality Content Across Digital Channels
Brande Martin is a content strategy, content marketing & digital/web marketing professional. Martin specializes in building strong relationships to guide stakeholders on the best content solutions to deliver high-performing, data-driven content strategies that align with the customer journey for products and services. She is a leader focused on training and mentoring teams to produce quality content and designs.
Throughout her career, she has developed and provided successful editorial and content management direction to support digital marketing and publishing initiatives. Martin’s expertise centers on distribution of content on the website channel, the central hub for digital marketing efforts. She has guided several website redesigns.
Her experience includes working with multiple stakeholders to guide them through making data-driven content decisions that align with the customer journey to increase user engagement and ultimately lead to targeted conversions.
Speaking Engagements
- FUSE Enterprise (invited as guest speaker), 2017
- Intelligent Conference, Life Sciences & Health Care Conference, 2014
- American Medical Writers Association, 2013